Monday, October 10, 2011

Ch 7 - Sound Bites

Is the role of political 'sound bites' correctly used in our society? 

5 comments:

  1. I think 'sound bites' are used correctly because it allows people that are not interested in politics to be somewhat involved. In the world we live in, social media and television are the most used media outlets, so if a campaign post sound bites to a social media page they allow people to see some of the candidates positions in a matter of 30 seconds.

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    1. I feel that political “sound bites” are not used properly in our society. Yes, I agree that it is the most effective way of getting concise information to the public, however, “sound bites” often make it easier for a bias to develop. Sound bites leave little room for context and media bias often causes news outlets to twist small clips of sound to fit the often negative message that they want a certain public figure to be perceived under.

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    2. I agree with Olivia and I think that political ‘sound bites’ are not used correctly in our society. News outlets can take a short clip from a candidate's speech and distort it so it does not correctly convey what the candidate was trying to say. The reporter could unconsciously pick parts of a speech or interview that create a hidden bias and leave people without the overall message that the person was trying to convey. Sound bites let information to be presented quickly, but that does not mean that the information is presented correctly and thoroughly.

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    3. I agree with both Olivia and Allison that 'sound bites' are not used correctly. While yes they allow people to be partially involved, but it creates a bias from the citizens. If your not a fully informed citizen then you will judge a event off the provided 'sound bite' and think you know all there is to know. Sometimes a uninformed viewer is better than one that thinks they understand.

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    4. I think that sound bites are used both correctly and incorrectly. Correctly, because it allows a brief preview of a politician's speech or the main message involved. This is helpful for the short attention span of today's society, and allows people to look further into the speech on their own time. Incorrectly, because people are unlikely to do this and will only see what is presented to them. This is especially problematic if the sound bite in a from a controversial bit of the politician's speech without the context of the rest of the speech.

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