Sunday, January 8, 2012

Ch 9 -Frontloading

Is 'frontloading' a problem in the presidential primary system?

5 comments:

  1. According to page 282 on the Edwards textbook, frontloading is the "tendency of states to hold primaries early in the calendar in order to capitalize on media attention". This is a problem in the presidential primary system because is allows for a more candidate centered media campaign rather than focusing more on the actual platforms and goals of that candidate. Frontloading allows for the mass media to grow even larger than it already is, which causes a problem in the presidential primary system.

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    1. I agree that frontloading is an issue in the primary system. States continue to move their primaries earlier in the year to gain as much media attention as possible. When frontloading occurs, presidential candidates are required to spend more time and effort in these states in hopes of winning delegates here. With so much media focus on these early primaries, candidates must do well here to acquire momentum needed to propel them through the next several months of primaries. Another issue of these seriously early primaries is that candidate selections are already being formed before most of the general public is paying attention to it.

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    2. I agree and think that frontloading is a problem in the presidential primary system. Frontloading is a problem for several reasons. First, it also allows less time for candidates to gather the large amount of money needed to establish and run a successful campaign. Candidates have to have a substantial amount of money before Iowa in order to campaign strongly and receive the much needed media attention that is a crucial part of winning. Frontloading also allows little time for people to become adequately educated about candidate’s policies and thus people might go to vote in a primary without knowing much about the candidates. Along with this, an outsider might gain lots of media attention in a state like Iowa or New Hampshire where the first primary and caucus are held, and be able to use this momentum throughout the whole race, propelling them to the nomination when they might not be qualified. Secondly, frontloading creates several primaries within a short amount of time, exhausting people. After listening to the outcomes of several primaries in a short amount of time, people stop paying attention to the outcomes and there is a decrease in voter participation in later primaries and less media attention on primaries held later in the campaign season (https://www.gwu.edu/~action/frontload.html). Finally, the states that capitalize on the benefits of frontloading receive a heavy and disproportionate influence on the nomination. Early primaries receive the most attention and give a false impression of who is going to win the nomination for each party (http://www.brookings.edu/research/opinions/2004/01/14elections).

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  3. Frontloading is a problem because the primaries and caucuses go on way to long, they start in February and the actual election is not until November. This does not only affect the people going through endless election media and advertisements but it affects candidates because it's a longer time for them to pay for their campaign it also allows them for more time to have a hiccup and say something they shouldn't and ruin their campaign, so I see frontloading as unnecessary and irrelevant.

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